M.O.S.T. Paparazzi Promo

Posted by on May 21, 2010 in All Videos, Featured, Presentation | 2 Comments

A revolutionary new fire detector gets the paparazzi treatment in this video for Apollo Fire Detectors. Their new M.O.S.T. (Metal Oxide Sensing Technology) detector can sense a far wider range of fire types than other detectors and discriminate between smoke and steam, significantly reducing false alarms.


  1. George Smith
    May 7, 2010

    The MOST video was great fun to make with all those Apollo papparazzi and got the message across in a bold and dramatic way, getting us lots of attention at shows and exhibitions.

  2. admin
    May 7, 2010

    The term papparazzi – a freelance photographer who doggedly pursues celebrities to take candid pictures for sale to magazines and newspapers – was coined after the name Signor Paparazzo, a character in Fellini’s ‘La Dolce Vita’.