Remembering your message

Posted by on May 16, 2010 in Blog | No Comments

It’s a ‘no-brainer’. Research has proven what video producers knew all along; viewers remember a message far more easily if it’s conveyed in a well made video. Radio, newpapers, magazines, posters, just can’t match the power and influence of the moving image. The internet and ‘out of home digital networks’ are providing ever more effective […]

Commissioning video

Posted by on Apr 27, 2010 in Blog | No Comments

First know what you want to say and who you want to say it to then commission a production company who knows how to deliver your message effectively.  Producing effective video involves many skills, but there are three basic rules to follow: 1 inform your audience, 2 entertain your audience, 3 engage your audience. There’s no point making a video that doesn’t […]