VIDEO PRODUCTION GUIDE
Answer as many of these questions as possible then send us your brief.
1) What do you want your production to say? May sound obvious but needs thought. (HINTS)
2) Who do you want to say it to? Defining your audience will help clarify your message.
3) What must your production achieve? Productivity, growth, change, image, sales, awareness.
4) What genre does it fall under? Training, presentation, motivation, induction, promo, launch, recruitment, advertising, commercials, PR.
5) How will your audience see it? Office, auditorium, home, computer, Internet.
6) Will other material accompany it? Speech, brochures, power-point, web site, book.
7) Will you need different versions? Foreign language, short, long, Internet, LAN.
8) Where will filming take place? UK, abroad, interior, exterior, studio, factory
9) How many in your organisation will be involved in filming? MD, managers, shop floor, customers, others.
10) What is your ideal completion date and who will be responsible for signing off the video? Give a rough completion date if possible.
11) Are there any H&S issues to be considered? Unsafe or difficult locations for filming?
12) Any permissions, access or copyright required? Music, library footage, access to film at 3rd party sites?
HINTS: You should be able to write down what you want to say in one or two sentences. If you can't, you might be trying to say too much. We can help you clarify your message, so please don't hesitate to call us and we’ll help you boil down what you want to say into statements like these from productions featured in our case studies:
CHEP EUROPE ‘ZERO HARM’ - We need staff to understand why the company must strive for a culture of zero accidents and help us achieve it.
H+S AVIATION ‘PRODUCT LIABILITY’ – Everyone must understand the consequences to our company, to our customers and to their customer of ignoring product liability law.
MERCEDES-BENZ ‘CORPORATE TEAM’ - We're proud of what we do and we want to deliver a powerful message that we are the best corporate team in the business.
FASCIA DIVISION - We want our customers to understand what sets a really good roofline company apart from the rest by seeing us in action.
APOLLO FIRE DETECTORS - We need to be able to show V.I.P.s, visitors and those attending exhibitions what our company does, how we do it and why we are the best.
CONKERS VISITOR CENTRE’- We want people to discover the secrets of the forest!
PROCTER & GAMBLE – We’re recruiting young motivated technicians and we need to tell them that we have great career opportunities at P&G.